Donors need lots of information to be persuaded send gifts by mail. They may say they want read only short letters, but what really crave are answers their questions. And questions produce doubt or disinterest, the parents inaction. …
Your fund raising letter must persuade the recipient to take an action that much of humanity thinks peculiar give money away. To accomplish this seemingly unlikely objective, your appeal needs be built on psychology giving. Forget organization s need. …
People send money because they re in the habit of sending by mail. Charity is forming giving mail a special variety this benign affliction. …
Since government legislation entitled faith-based organizations to compete for more categorical grant funds, many questions have been raised. …
